The beauty industry is constantly evolving, and 2021 is set to be no different. As the world of beauty changes, there are certain trends that are emerging and becoming increasingly popular. Here are some of the top beauty industry trends to watch in 2021.
1. Sustainability
As consumers become more eco-conscious, sustainability is becoming a major trend in the beauty industry. Brands are implementing sustainable practices in their packaging and manufacturing processes while also using eco-friendly materials. This trend is set to continue in 2021 as consumers continue to prioritize sustainability in their purchasing decisions.
2. Inclusivity
Diversity and inclusivity are becoming more and more important in the beauty industry. Consumers are demanding products that cater to a wider range of skin tones and hair types. Brands are responding to this demand by increasing their shade ranges and expanding their product lines to cater to people of different races and ethnicities. This trend is expected to grow in 2021 and beyond, with more brands taking a stand for inclusivity and diversity.
3. Skincare focus
In the past, the focus of the beauty industry was on makeup products. However, in recent years, there has been a shift towards skincare. Consumers are becoming more aware of the importance of good skincare, and brands are responding by creating innovative and effective skincare products. This trend is expected to continue in 2021 as consumers prioritize maintaining healthy skin over just covering up imperfections.
4. Virtual experiences
The COVID-19 pandemic has changed the way we shop and interact with brands. As a result, many beauty brands are turning to virtual experiences to connect with their customers. Virtual try-ons, consultations, and tutorials are becoming increasingly popular as more consumers shop online. This trend is expected to continue in 2021, as brands adapt to the changing landscape of retail.
5. CBD-infused products
CBD has become one of the hottest ingredients in the beauty industry. CBD (cannabidiol) is a natural compound found in cannabis plants that has been shown to have anti-inflammatory and calming properties. Brands are incorporating CBD into their products, such as creams, serums, and face masks, to help reduce redness, inflammation, and stress. This trend is expected to continue in 2021 as more research is done on the benefits of CBD in skincare.
In conclusion, the beauty industry is constantly evolving, and 2021 is set to be no different. Sustainability, inclusivity, skincare, virtual experiences, and CBD-infused products are just a few of the top trends to watch this year. As consumers continue to demand more from the beauty industry, brands must keep up with the changing landscape to stay relevant and appeal to their customers.
