Announced today (Sept. 15), TikTok is launching TikTok Now, it’s very own BeReal clone. The new feature “invites you and your friends to capture what you’re doing in the moment using your device’s front and back camera.”
Like BeReal, TikTok Now sends out a daily notification and gives users a three minute time frame to post (BeReal only gives you two minutes). In the daily notification, TikTok Now swaps out BeReal’s signature warning sign emoji for lightning bolts and changes the language from “It’s time to BeReal” to “Time to Now,” which just doesn’t flow as well.
The BeRealification of TikTok.
The only noticeable innovation of BeReal that TikTok Now makes is allowing users the option of posting a 10-second video instead of a photo.
In the U.S., TikTok Now can be accessed through the TikTok app on a new feed where users can add which friends they want to view their Nows. For other regions, TikTok Now might be a separate app entirely, in which case you should just download BeReal!
TikTok isn’t the only social media company that’s attempting to monopolize on BeReal’s popularity; Instagram is testing its own clone of the app, and Snap recently launched Dual Camera. It looks like everyone is trying to be a real copycat.