Home Business Troy Carter’s Venice Music opens up to more indie artists with new subscription model

Troy Carter’s Venice Music opens up to more indie artists with new subscription model

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Troy Carter’s Venice Music opens up to more indie artists with new subscription model


Venice Music, which offers a range of services to independent artists via exclusive invites or a founding membership pass, is opening up its platform to a wider scale of artists through new subscription plans.

The company is offering three new subscription tiers: an Essentials Plan that costs $60 per year, a Professional Plan for $500 annually and an invite-only Premium Services plan.

Founded by Q&A co-founders Troy Carter and Suzy Ryoo in early 2021, Venice Music provides distribution, marketing, and A&R support, as well as creative, digital, and sync services to indie artists.

Venice has since expanded into Web3 and launched its own NFT-gated private members’ club earlier this year called the Venice Music Collective, offering a physical space called the Venice House in Los Angeles.

The space features recording studios, audio equipment and a pool. Membership costs around 0.2 ETH ($312 at current rates) per year, and members are required to renew annually.

Venice says its new Essentials Plan covers access to unlimited distribution, royalty payment management, performance monitoring, and analytics; access to the company’s private community Discord channel; and professional support from an experienced record label ops team.

The scope of the Professional Plan includes all the benefits from the Essentials Plan, plus access to the Venice House, sync submissions and marketing and playlist strategies, exclusive networking and social events, office hours, educational content, and seminars, as well as partner discounts from Soho House, Waves Audio, and more.

The Premium Services tier, meanwhile, provides all the perks from the two other plans, plus access to a dedicated artist services team, music video distribution and a dedicated sync team across all mediums.

These services are aimed at providing musicians with a distribution tool that would allow them to make unlimited releases to all major digital service providers and enjoy detailed performance analytics, seamless payments, and more, the company said.

“Our goal has been to help independent artists succeed on par with major label counterparts. To sustain that success, artists need to feel educated, informed, and supported.”

Troy Carter

“Our goal has been to help independent artists succeed on par with major label counterparts. To sustain that success, artists need to feel educated, informed, and supported,” Carter said.

“Over the last 18 months, we’ve attracted high-quality partners and have begun to make a real impact in the independent community.”

“Venice is reimagining independence for the future forward music entrepreneur while bringing along a passionate, global community.”

Suzy Ryoo

The subscription-based model will launch with seven days of digital programming from September 12 to 18, featuring live discussions with music industry professionals.

Venice will also roll out in-person events, such as community meet-ups, networking events, live showcases with performances by Venice members, a Web3 summit and more, in the coming months.

“Venice is reimagining independence for the future forward music entrepreneur while bringing along a passionate, global community… We are ready to power independent ventures for artists, managers, and creative executives for the next decade and beyond,” Venice Music co-founder and President Suzy Ryoo said.

 Music Business Worldwide



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